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Niche Marketing the Right Way!

Niche marketing is hot these days. Membership sites pop up everywhere inviting you to make tons of money. All you have to do is find or buy the highest paying Adsense ads and add them to your pages filled with automatically generated content.

That's NOT niche marketing, that's Adsense marketing. It's a numbers game and it's dangerous. I'll explain that below.

How did this so called Niche Marketing develop? Solid niche marketing advice already existed for some time. Very often you were advised to follow your passion or expertise and set up a site for that.

Then, RSS feed techniques lead to software programs that scrape content from directories. You have to do absolutely nothing but entering a bunch of keywords and presto ... thousands of new content rich pages are automatically added to your niche site.

And when Joel Comm presented his Adsense Secrets showing how he went from $30 a day to $500 a day - mind you, a good book with solid advice, no doubt about that- suddenly we had three variables that are responsible for the hype:

1. niche marketing,

2. content generating software and

3. high paying Adsense keywords.

Let's have a look at each of these variables in reverse order.

High paying Adsense keywords.

Suddenly someone discovered that there are certain keywords that are of great value. Advertisers paid a lot of money to have their products displayed on pages using these specific keywords. It was said that a keyword like 'mesothelioma' or derivates would pay 50 to 70 dollars a click. I just entered this in Google Adwords, bidding 90$ per click and it returned with an estimated number of clicks per day of 6.2. Now, these figures are just estimates, but if this is true, with a 1% click-thru it means you would have to wait about 16 days to earn my 90 dollars!

Again, just assumptions, I only want to make a point. Adsense is a numbers game. You'll need thousands of visitors AND good click-thru's to make decent money.

To get thousands of visitors you either have to buy traffic (Adwords or other PPC's) or create search engine friendly pages. Now, type in 'mesothelioma' in Google and observe the PageRanks of the resulting pages. PR 5 or higher! Hard job to beat them! That means ... work!

To get great click-thru's you'll have to test where you place your Adsense code. Dang, even more work!

But there's something else, something more important. Read this carefully ...

Do you really believe ...

that advertisers are going to pay that much money only ...

to have their expensive ads displayed on ...

automatically generated content pages?

Huh ... do you ... huh?


There's a fine line you have to follow playing the Adsense game. And generating content automatically, no matter where it comes from, is like walking an elephant over a paper bridge. It kills the system!

Now, let's have a look at ...

Content generating software

I'm sure in the past you have used the search engines to find information about a specific topic only to find that if you click the resulting pages ... you'll see another 'search-engine'-like page.

That was the work of a niche marketer (specific info) scraping search engine result pages (SERP's) with 'page generating software' to quickly generate thousands of pages about the topic.

Search engines don't like that. You see, they are looking for great, valuable and original content. That's what they want to provide to their users so they keep coming back.

And here's another biggie ...


The last thing they'll need is another copy of their own pages. And that's exactly what this software will generate.

Mind you, the software IS good, it does exactly what it promises. I've used one of these packages long time ago and that one certainly DID work.

But this kind of software also leaves fingerprints for the search engines who are getting smarter all the time. Eventually they will discover automatically generated content, ignore these pages of even penalize them. That's why I stopped using such software long, long time ago.

The only way to use this kind of software in a responsible way is to change the templates that come with the package. And to do that right means ...

(a lot of) work.

And that's something that wasn't included in the deal!

These days this strategy has changed into scraping articles from directories. All you have to do is enter a keyword and presto ... an article containing that keyword is placed in your page.

That won't work either and for the same two reasons: fingerprints and copies.

Search engines don't like duplicate content and that's exactly what this software generates.

The latest trick is software that uses a thesaurus to change article content on the fly. Apart from copyright issues, I've seen results of that and they were just hilarious.

If you want to use reprint articles for keyword rich content, you have to at least add some unique content to the page. You could write a review or your own opinion telling what you think is good and bad about the article that you posted below.

Dang, work again!

Publishing a reprint article every now and then won't hurt you, but it does when you do nothing else. And the article content better fit well into your pages and even into your site. If it's way of topic, you won't get far.

Here's a great tip: find unique Public Domain Software! Go here: http://www.anownsite.com/products/public-domain/

Now, let's go down to the core of the business ...

Niche Marketing

Let's define a niche first:

A niche is just a tiny, (highly) specialized marketplace.

A marketplace means that there's demand and supply. Basically there are two ways to enter a niche:

1. follow your passion (supply) or

2. follow the money (demand).

If you follow your passion it will be easy to develop content: you're the expert and you do what you love. But you still have to find out if the passion you're following is profitable!

And if you follow the money, you're already on the right track, but you will have a difficult time to develop content. Recently I found one on Ebay. But I didn't do a thing with it. Know why? Cause I don't know squat about millinery! (THERE you have it! a niche market!)

In order to follow the money, you have to develop some ... passion for the niche otherwise you can't fill your site properly.

So, either way you have to do something extra. Now, let's redefine a niche. Let's define a ... profitable niche!

A profitable niche is a highly specialized marketplace with few competitors, high demand and money to pay for that demand.

That's what you have to find out.

"Gheesssss Case, you really make it sound like ... eh ... work!"

Not necessarily.

If you have no idea how to do that, read my article about niche markets. http://www.anownsite.com/articles/niche-markets.shtml

It's just to give you an idea. Right now I'm working on a special guide on how to find profitable niches, so stay tuned.

If you don't want to do all the work to find profitable niches, just have a look at the 50 hot niches that were selected by niche expert James. B. Allen. http://www.anownsite.com/products/niches/index.html

Or, if you act quickly, you can join what looks like a very, very promising and brand new niche site where everything already is done for you called Niche Site Special. http://www.anownsite.com/cgi-bin/u.cgi?nss

Now, if you really have found your niche and you've found profitable affiliate programs that you can gently pre-sell, then and only then you can consider adding Adsense to your pages. Provided that you deliver unique, high value content! You CAN add some reprint articles, but most of your content should be yours.

And you'd better use a search engine optimized website for that! (Right now I'm developing such a system, so again, stay tuned.)

Bottom line: you still have to do some work or buy the results of such work!

THAT is the right way to perform niche marketing!

Have fun!

Case Stevens

Case Stevens, owner of AnOwnSite Internet Marketing, is experimenting with different marketing techniques, websites, traffic and lead generation. He publishes his experiences in a newsletter featuring understandable, successful low cost Internet marketing techniques, ideas and strategies, articles, news, tips & tricks and interesting (free) downloads.

Subscribe at Affordable Online Strategies

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In The News:

Tracking the progress of the third party testing we at PES are coordinating along with U-Plug Products LLC, of their 2 kW U-Plug magnet motor that is a 24"x6" portable cylinder weighing 20 pounds, expected to cost 2,000 USD. We want to run it three times longer (21 hours) than what the best batteries available could provide. (PESWiki; February-April 2016)
Pre-launch video announces a new LENR website coming March 1, 2016 at http://LookingForHeat.com The video is very well done as an entertaining piece that hopefully will go viral. (Free Energy Blog; February 21, 2016)
It's not easy to find a qualified testing agency that is also willing to sign off on something that appears to defy our existing understanding of the laws of physics. U-Plug has agreed to allow for a group of us scientists, including at least 3 PhDs to go test their unit and publish our report. (PESN; February 20, 2016)
So that this is quite clear, this is a test on a Regular Torch. NOT the ELFE flashlight. This is to compare them. 2 x NiMH AA 1.2v Battery's in a Regular Torch with a Halogen Bulb. Load is 2.8v and 0.85amps. (PESN; February 17, 2016)
Video explains the scientific principles behind how the ELFE flashlight harnesses endless free energy from the environment (Earth's magnetic field), which works better in some regions than others. It also shows the insides the torch. Uses the word "antennae," as one of the components. (PESN; February 14, 2016)
"The OPhone contains a capacitor that directly powers our phone. During extensive use this capacitor may become discharged, however this capacitor is being constantly trickle charged by Orbo. So after a period of time the capacitor will be recharged and the phone will be functional again. In essence the phone is charging itself." (Free Energy Blog; February 13, 2016)
The company that has figured out how to harness the earth's magnetic field to produce usable power and has been selling the ELFE flashlight (two more customer reports), is now developing a 3 kW generator. In two weeks, they are holding a business meeting for international distributors. (PESN; February 12, 2016)
Illinois company is gearing up to manufacture a 2 kW (115 volts, 17.3 amps) magnet motor that is load-following, portable, 24"x6" tube, weighing 20 pounds, very quiet, with 3-year warranty but expected to last at least 20 years with zero maintenance. Third-party tested. MSRP 2000 USD, beginning March, 2016, through distributors. (PESWiki; February 11, 2016)
The government agent who worked on this technology five decades ago, that is similar to Professor Steven E. Jones' Joule Ringer, thinks it is conceivable that we could eventually scale this solid state technology up to have a device the size and price of an air conditioner providing 20 kw. (PESWiki; February 9, 2016)
Nagendra Singh in Mumbai, India, informs us that they have built five of these and have two running for customers presently, in the 40 kVA range. "Presently it is too [expensive], costing 3200 USD per kva below 30 kva." (PESWiki; February 8, 2016)
The SunCell is described as a solid state "Sun in a Box." A 200 kW module would weigh around 250 pounds, with energy production cost being around 1 cent/kwh, so return on investment could be ten days. They are expected to be available commercially by Q1, 2017. (PESN; January 6, 2015)
"Today I received my Elfe Flashlight and it works. Time will tell if it meets the claims of automatically recharging, when depleted. If it holds, the claims a real breakthrough in FE technologie would have been accomplished." -- German customer (PESWiki; February 6, 2016)
The phone battery indicator stays near full even with heavy usage throughout the day. (The battery is charged by the internal OCube that pulls energy from the wheelwork of nature, solid state). (PESWiki; February 5, 2016)
The capacity of the Proton-3ND (Proton -3 Nano Diffusion) battery is projected to be 44 times the capacity of lithium batteries. Electric vehicles with these batteries would have more power and much more mileage at no extra charge. (PESN; January 4, 2016)
HH2 water fuel cell creates pure hydrogen off a 9-volt battery. This was a big diesel HH2 cell that was tested on a 16-liter Cat engine for CARB testing; yet it ran on very low amps and a low 9 volts. (PESWiki; February 3, 2016)
A former U.S. Government worker describes his effort to bring to public awareness (by highlighting things presently in the public domain) energy and anti-gravity technologies that the government had operational 50 years ago but has kept from the public. (PESN; February 2, 2016)
Imagine an incandescent bulb that is actually more efficient than LEDs! Well, it actually exists (MIT) and it does so by recycling light. (Free Energy Blog; February 2, 2016)
SMBC-Comics.com has posted a fun spoof on our skeptics. (Free Energy Blog; February 1, 2016)
"OK, so a lot of people are asking what's the difference between an Orbo power cell and traditional batteries." Batteries store energy, Orbo generates energy, then trickle charges a lithium ion battery.] (Free Energy Blog; February 1, 2016)
Mr. Keshe is as misleading in the field of free energy as he is regarding me. That has been my experience the years I've been exposedto his work. He takes something and blows it so far out of proportion that it barely resembles the fact from which it was extrapolated into infinity. He demands: "Close PESWiki now." (PESWiki; January 31, 2016)
They have achieved solid state operation using an electromagnetic pump to spray the molten silver between the electrodes for the 1000/second continuous pulsing for continuous power production. (Free Energy Blog; January 29, 2016)

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