I recently drove by a business that had a sign out front that read "Closed due to illness". This meant that the cash flow would stop until the owner was able to return to work.Even worse, the business would not be able to generate revenue for the owner when it... Read More
A successful marketing plan doesn't have to include an athletic superstar, prime-time placement, state-of-the-art computer graphics or a massive budget. Being resourceful and smart can be just as effective. Business promotion doesn't have to cost a fortune. Often, it's the personal touch that seals the deal. Here are ideas... Read More
1. Print your best small ad on a postcard and mail it to prospects in your targeted market. People read postcards when the message is brief. A small ad on a postcard can drive a high volume of traffic to your web site and generate a flood of sales leads... Read More
The greatest asset to your business is your Customer, specifically, your Customer Lifetime Value.In my many years in Sales and Marketing, I've met many CEOs and business owners who don't have much clue as to what Customer Lifetime Value is, much less its importance and the impact it has on... Read More
Face it, writing any article can be a tedious and time consuming task for a beginner or even an expert writer. Here are four ways to make writing articles a lot easier: 1) Use My Articles - You could add your own name, resource box and web site link to... Read More
We all work hard to attract even one paying client. In fact, we work hard to attract serious inquiries. Yet amazingly, many business owners seem determined to drive away business! Every example cited here is based on true, thoroughly documented experiences, with both newbie business owners and five-star marquee players.1.... Read More
The world is full of scanners. Most people simply scan the page to see if anything piques their interest, rather than reading the ads, sales letters, or web copy. That's why you should ensure that your copy is scanner friendly. That means placing headlines,... Read More
Do you have a website? A Web Newsletter? A mailing list of e-mail addresses for customers? Do you track and test everything? You can use the web to get sales in lots of exciting ways which are dependant on technology that's available at the time. Whether you budget is ?600... Read More
Ten Marketing Pitfalls By Stuart ReidIf you want to make it BIG in Internet Marketing you need avoid some common mistakes. Here's a list of the top ten Pitfalls that catch out beginner Marketers (and many established ones too!).The problem is you don't realise you have fallen into one of... Read More
Over the past 30 years, I've read so much on how to makemoney that I know I can write a series of books on thetopic, books that would cut through the junk and you don'thave to buy 101 things for each area. Most of the information repeats itself -- same... Read More
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Here are some questions to get your thoughts and cash... Read More
Ouch . . . sounds pretty drastic I know, but... Read More
Sometimes we loose site of the small things in life... Read More
Change is good, right? Not always. But when is it... Read More
The right direct mailing list targets people who want your... Read More
Imagine having at your disposal a means to immediately inform... Read More
Altruism. Corporate responsibility. Philanthropy. These are often used to describe... Read More
Candy, squeeze balls, pens, and key chains -- these provide... Read More
Every business needs customers, but more importantly every business needs... Read More
Today I've decided to share with you a new word... Read More
Marketing your cleaning business is something that you will already... Read More
Marketing is both an art and a science. Anyone who... Read More
How many of your customers are loyal customers? More importantly... Read More
Bob called last week from Phoenix, Arizona with some stunning... Read More
Simply put the marketing people and the sales people depend... Read More
Recently, I discussed a loyalty card system with a vendor... Read More
Narrowing your focus to one primary group of people is... Read More
Are you still waiting for business to turn around before... Read More
There isn't a day that goes by that I don't... Read More
How Much Is Your Popcorn Worth?: Powerful Lessons In Marketing... Read More
Marketing is a vital aspect of a business' operations. It... Read More
Here's one of the most important success principles you'll ever... Read More
So... you spend time and effort putting together a survey,... Read More
How to Create Strategies That Work In Today's Markets. Of... Read More
Competition in the past has embodied such beliefs of "kill... Read More
Marketing Ideas Without Action Get You NowhereYou want to grow... Read More
Use a business card as a note pad for recording... Read More
I have been designing Yellow Page ads for the past... Read More
So you started a business. How's it going? Did you... Read More
Ever sit with a single puzzle piece of clouds and... Read More
You're probably thinking, here we go again somebody is trying... Read More
Generation X"--the 40 million or so people born between 1965... Read More
Here is an example of a business-to-business sales letter mailed... Read More
And not only your logo, but also your website, your... Read More
One commonly overlooked method of advertising offline is flyers. Flyers... Read More
We all know the saying, "Failing to plan (prepare) is... Read More
If you are operating a business from your home and... Read More
The term "internet marketing" was virtually non-existent a short 8... Read More
Everywhere you go on the Internet you find the words,... Read More
So how do you effectively market your product or service... Read More
Make a vow to keep up your marketing schedule in... Read More
Fear and Greed. The stock-in-trade of sales. Appeal to them,... Read More
1. Examine your clientele and define your ideal client. Of... Read More
There are a great many online business people who are... Read More
Why cutting your prices is like cutting your own... Read More
If you've got a mailbox, you're no doubt aware of... Read More
There are many different ways to increase your traffic on... Read More
Our business environment has changed dramatically. Companies must now be... Read More
Your business success depends on your ability to promote your... Read More
Loyalty marketing has been around for as long as retailing... Read More
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