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How to Give Your Biz a Boost with a Summer Marketing Makeover

Are you on track for hitting all your business goals for the year? A quick check-up of your promotional efforts can reveal "week spots" and help identify what needs tweaking to give your business a healthy boost in the next few months. Here are five key areas to focus on with your mid-year marketing makeover.

1. Clarify Your Objectives (some prefer to call it goals)

Are you clear on where want to end up? If you are thinking this has nothing to do with marketing ? think again! You cannot design and implement effective strategies unless you know exactly what you want to accomplish.

If you are looking for a magic formula to give your business a boost here is a tip: there is nothing more powerful than writing down your objectives. Your ability to language and clearly articulate what you want to achieve exponentially increases your chances of getting it!

2. Makeover Your Business Model.

Many of my clients "paint themselves into a limited-income corner" by structuring their business in a wrong way. No matter how hard they work and try, they can't seem to be able to make more money and just end up being more frustrated.

Take Debra for example (not her real name). She is a successful small business consultant. Her well developed lead generating process attracts enough clients to actually make them wait a few weeks before she can start working with them. But she still makes only half the money she wants to make. Let me explain...

You see, Debra's business model is to deliver her services using one on one engagements and she can only handle about 15 clients at a time. With her average monthly client value approaching $1,500 she's right on target to make just over $250,000.00 this year. But she wants to m@ke $500,000.00 ? can you see the problem?

Chances are in some way, you might have a similar challenge ? your current business model is incapable of producing the results you want.

What's the solution? Here are a few ideas:

* Diversify your product/service offering. Analyze the needs of your clients and look for new ways to serve them. (Hint: you do not have to deliver all the solutions yourself ? instead form strategic alliances).

* Find new ways to work with clients. If you work with people one on one start offering group programs. Develop tele-seminars or live workshops. You'll actually be able to attract more clients and exponentially increase your earnings.

* Multiply yourself. Chances are if you have a successful service business ? you are following a proven process. Bring in others who can be trained in facilitating the delivery of your process to clients who are not willing to pay your rate ? but will settle for working with your associate at a discounted rate.

* Develop info products. There is no better way to leverage your knowledge than turning it into passive streams of revenue. If you are not regularly putting out new products ? you are missing out on a huge opportunity to boost your income.

3. Makeover Your Lead Generating Systems.

How many ways are you generating new leads? Do you have at least three to five lead generating vehicles that are consistent and automated?

Too many businesses don't understand the lead generating process and depend on vague methods of getting new clients ? like "word of mouth" and "networking". No having structured and easy to duplicate system to attract attention and turn it into sales is a sure pathway to a total disaster.

* If you need clients fast ? consider direct mail, fax broadcasting, narrowly focused direct-response advertising, strategic alliances, ask your current clients for referrals and ? don't forget the big one ? reactivate your past clients!

* To ensure long term positioning and visibility in your market place focus on publicity, getting speaking engagements, and writing and publishing articles.

4. Makeover Your Follow-Up.

Are you keeping in touch with your clients and prospects? Do you have a way to automatically connect with them at least monthly? If not ? you are only getting about 20% of the m0ney you could be making!

Most people give up following up after just three attempts. Most prospects don't make a buying decision until they've been exposed to your marketing message at least five times? See a problem here?

* If you are not doing it yet, start an online or offline newsletter. Create a monthly postcard program. Regularly send out information you come across that your audience would benefit from.

* Use technology to automate your follow-up. Online use sequential autoresponders that can be put on total auto-pilot. Offline use fax and voice broadcasting technology to leverage your time and connect with people quickly, meaningfully and affordably.

5. Makeover Your Marketing Assets.

We all have a limited amount of time, and if you are spending it all working with clients you are not creating long-term leverage. Schedule time every week to create marketing assets that work for you.

* Invest in your own knowledge: read more books, attend high-end training programs, purchase home-study courses, hire mentors to help you gain greater proficiency. Become a perpetual learner and always look for ways to transfer or implement your knowledge quickly.

* Continually build your credibility and positioning: ask all clients for testimonials, develop new talks on your subject of expertise, create information products.

* Give your marketing materials (like business cards, websites and brochures) a quick look-over. Are they consistently communicating the right marketing message? Are they written in a lively, persuasive and client-relevant language or are you still insisting on telling your prospects your company's history, vision and mission statement thinking they actually care?

* Develop tools and systems: create checklists to make routine tasks easier to delegate, implement an extra follow-up step that can be automated or outsourced, record your talks and teleseminars and turn them into Attraction Tools.

Finally, keep this in mind: these are all simple things but combined they can make or break your business. So while others are preoccupied planning their summer vacation, I suggest you get busy giving your business a marketing makeover.

(c) 2005 Adam M. Urbanski

ABOUT THE AUTHOR

Adam Urbanski, the Marketing Mentor, helps Independent Service Professionals and Small Business Owners attract more clients. For more promotional tips and a FREE 32-page marketing guide go to http://www.themarketingmentors.com

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In The News:

Tracking the progress of the third party testing we at PES are coordinating along with U-Plug Products LLC, of their 2 kW U-Plug magnet motor that is a 24"x6" portable cylinder weighing 20 pounds, expected to cost 2,000 USD. We want to run it three times longer (21 hours) than what the best batteries available could provide. (PESWiki; February-April 2016)
Pre-launch video announces a new LENR website coming March 1, 2016 at http://LookingForHeat.com The video is very well done as an entertaining piece that hopefully will go viral. (Free Energy Blog; February 21, 2016)
It's not easy to find a qualified testing agency that is also willing to sign off on something that appears to defy our existing understanding of the laws of physics. U-Plug has agreed to allow for a group of us scientists, including at least 3 PhDs to go test their unit and publish our report. (PESN; February 20, 2016)
So that this is quite clear, this is a test on a Regular Torch. NOT the ELFE flashlight. This is to compare them. 2 x NiMH AA 1.2v Battery's in a Regular Torch with a Halogen Bulb. Load is 2.8v and 0.85amps. (PESN; February 17, 2016)
Video explains the scientific principles behind how the ELFE flashlight harnesses endless free energy from the environment (Earth's magnetic field), which works better in some regions than others. It also shows the insides the torch. Uses the word "antennae," as one of the components. (PESN; February 14, 2016)
"The OPhone contains a capacitor that directly powers our phone. During extensive use this capacitor may become discharged, however this capacitor is being constantly trickle charged by Orbo. So after a period of time the capacitor will be recharged and the phone will be functional again. In essence the phone is charging itself." (Free Energy Blog; February 13, 2016)
The company that has figured out how to harness the earth's magnetic field to produce usable power and has been selling the ELFE flashlight (two more customer reports), is now developing a 3 kW generator. In two weeks, they are holding a business meeting for international distributors. (PESN; February 12, 2016)
Illinois company is gearing up to manufacture a 2 kW (115 volts, 17.3 amps) magnet motor that is load-following, portable, 24"x6" tube, weighing 20 pounds, very quiet, with 3-year warranty but expected to last at least 20 years with zero maintenance. Third-party tested. MSRP 2000 USD, beginning March, 2016, through distributors. (PESWiki; February 11, 2016)
The government agent who worked on this technology five decades ago, that is similar to Professor Steven E. Jones' Joule Ringer, thinks it is conceivable that we could eventually scale this solid state technology up to have a device the size and price of an air conditioner providing 20 kw. (PESWiki; February 9, 2016)
Nagendra Singh in Mumbai, India, informs us that they have built five of these and have two running for customers presently, in the 40 kVA range. "Presently it is too [expensive], costing 3200 USD per kva below 30 kva." (PESWiki; February 8, 2016)
The SunCell is described as a solid state "Sun in a Box." A 200 kW module would weigh around 250 pounds, with energy production cost being around 1 cent/kwh, so return on investment could be ten days. They are expected to be available commercially by Q1, 2017. (PESN; January 6, 2015)
"Today I received my Elfe Flashlight and it works. Time will tell if it meets the claims of automatically recharging, when depleted. If it holds, the claims a real breakthrough in FE technologie would have been accomplished." -- German customer (PESWiki; February 6, 2016)
The phone battery indicator stays near full even with heavy usage throughout the day. (The battery is charged by the internal OCube that pulls energy from the wheelwork of nature, solid state). (PESWiki; February 5, 2016)
The capacity of the Proton-3ND (Proton -3 Nano Diffusion) battery is projected to be 44 times the capacity of lithium batteries. Electric vehicles with these batteries would have more power and much more mileage at no extra charge. (PESN; January 4, 2016)
HH2 water fuel cell creates pure hydrogen off a 9-volt battery. This was a big diesel HH2 cell that was tested on a 16-liter Cat engine for CARB testing; yet it ran on very low amps and a low 9 volts. (PESWiki; February 3, 2016)
A former U.S. Government worker describes his effort to bring to public awareness (by highlighting things presently in the public domain) energy and anti-gravity technologies that the government had operational 50 years ago but has kept from the public. (PESN; February 2, 2016)
Imagine an incandescent bulb that is actually more efficient than LEDs! Well, it actually exists (MIT) and it does so by recycling light. (Free Energy Blog; February 2, 2016)
SMBC-Comics.com has posted a fun spoof on our skeptics. (Free Energy Blog; February 1, 2016)
"OK, so a lot of people are asking what's the difference between an Orbo power cell and traditional batteries." Batteries store energy, Orbo generates energy, then trickle charges a lithium ion battery.] (Free Energy Blog; February 1, 2016)
Mr. Keshe is as misleading in the field of free energy as he is regarding me. That has been my experience the years I've been exposedto his work. He takes something and blows it so far out of proportion that it barely resembles the fact from which it was extrapolated into infinity. He demands: "Close PESWiki now." (PESWiki; January 31, 2016)
They have achieved solid state operation using an electromagnetic pump to spray the molten silver between the electrodes for the 1000/second continuous pulsing for continuous power production. (Free Energy Blog; January 29, 2016)

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