Drug testing

Like Brushing Your Teeth

What do the following things have in common: brushing your teeth, regular exercise, eating a balanced diet, paying your bills on time, cleaning your gutters, spending quality time with your spouse and kids??

They're all forms of regular "self-care" that, if you neglect them for a period of time or take the wrong approach, there will be costly negative consequences.

The same goes for marketing.

Do any of these symptoms sound familiar?

? Your phone does not ring regularly with new prospects.

? You don't regularly hear, "Hey, I've heard of your company!"

? Your sales pipeline is dry, so you go to some networking events, get some leads, then stop.

? People don't respond quickly to meet or talk with you after an initial introduction through networking.

? The leads you do get trickle in slowly.

? You spend a lot of time looking for opportunities, but aren't getting the results you want.

? You can't safely project your firm's income for the next 6 to 12 months.

? You're finding it hard to attract and retain top talent, even in a recently tough economy.

? Relationships with clients tend to be short and one-off projects (i.e., no repeat business).

? You rely heavily on one or two income streams (i.e., consulting or coaching).

? Most of your eggs are in one basket (i.e., one or two major clients), and if they went away, you'd be in trouble.

? You're too busy to look for more clients.

If any of these symptoms ring true for you, one of two things is probably happening. Either you're not marketing on a consistent enough basis to generate reliable results. Or you're not using the right approach to get the kind of results you want. Or both!

Consistency is Key

The American Dental Association recommends brushing your teeth at least twice a day. The USDA's food pyramid maps out a balanced approach to eating. Your mortgage company or landlord stay happy when you pay them monthly on time. Experts urge us to clean our gutters twice a year. You get the idea?

Do we really follow all of these guidelines to the letter? Probably not. But within reason, people who consistently follow healthy habits over time, get better results, live "younger" longer, and incur less cost (financial, physical, emotional) than those who do not.

This is definitely the case with marketing for professional services. You simply cannot dabble in lousy messaging, offer an unwanted service, do occasional networking, or disappear from your target audience's radar, only to reappear when you need more work. Benign neglect and sporadic attention will get you predictable results.

Here's why: clients come to you in a very vulnerable position?they need something from you that they can't do for themselves or don't have the expertise to solve on their own. So they need to trust that 1) you won't lead them astray, wasting their time/money; and 2) you have their best interests in mind.

How can they begin to trust you, then, if you disappear from sight, inconsistently communicate with them, or say things that they can't understand or relate to?

Taking a proactive, consistent "preventative maintenance" approach to marketing is the key to building trust in the marketplace.

Here's how to make marketing a healthy habit:

STEP 1: Offer what the market wants. Sounds obvious, but you'd be surprised how often I see firms selling what their clients "really need, they just don't know it yet." Or, "this is such a worthy cause (new approach, cutting edge strategy, etc.), I just know it's needed." Unless you have the PR and marketing budget to fund a major, long-term educational campaign, you can't afford to take this approach.

STEP 2: Say the right things to the right audience, at the right time, in the right way. What you say (messaging) is more important, and harder, than spreading the word. The biggest waste of time and money is to spin your wheels promoting your services when you're saying the wrong things.

STEP 3: Do some form of marketing every week, if not every day. Even if you're swimming in more work than you can handle now, you can't afford to stop promoting your services. Ever. Pick a "theme" for the week and just do it: prepare a talk, draft an article, network, write your monthly keep-in-touch e-newsletter, ask for testimonials, add case studies to your website, send items of interest to clients and contacts, write thank you notes, do a postcard mailer about your next talk, call an old client, write and send out a press release, provide great client service, develop a valuable freebie to give away, and so on.

Successfully marketing professional services is about establishing and sustaining trust through a consistent approach to meaningful visibility with your target audience.

Ignore this advice, and in short order you'll suffer the equivalent of cavities, leaky gutters, bad credit, and an expanding waistline?and end up paying the expense of emergency surgery, instead of the smaller investment of taking a preventative approach.

(c) 2004 TurningPointe Marketing, Inc. All rights reserved.
Marketing educator, Kelly O'Brien, is creator of the "Create a
TurningPointe!" Marketing Bootcamp. To learn more about this step-by-step
program, and to sign up for FREE how-to articles and 20-page marketing
guide, visit http://www.turningpointemarketing.com

chicago transportation service
In The News:

Tracking the progress of the third party testing we at PES are coordinating along with U-Plug Products LLC, of their 2 kW U-Plug magnet motor that is a 24"x6" portable cylinder weighing 20 pounds, expected to cost 2,000 USD. We want to run it three times longer (21 hours) than what the best batteries available could provide. (PESWiki; February-April 2016)
Pre-launch video announces a new LENR website coming March 1, 2016 at http://LookingForHeat.com The video is very well done as an entertaining piece that hopefully will go viral. (Free Energy Blog; February 21, 2016)
It's not easy to find a qualified testing agency that is also willing to sign off on something that appears to defy our existing understanding of the laws of physics. U-Plug has agreed to allow for a group of us scientists, including at least 3 PhDs to go test their unit and publish our report. (PESN; February 20, 2016)
So that this is quite clear, this is a test on a Regular Torch. NOT the ELFE flashlight. This is to compare them. 2 x NiMH AA 1.2v Battery's in a Regular Torch with a Halogen Bulb. Load is 2.8v and 0.85amps. (PESN; February 17, 2016)
Video explains the scientific principles behind how the ELFE flashlight harnesses endless free energy from the environment (Earth's magnetic field), which works better in some regions than others. It also shows the insides the torch. Uses the word "antennae," as one of the components. (PESN; February 14, 2016)
"The OPhone contains a capacitor that directly powers our phone. During extensive use this capacitor may become discharged, however this capacitor is being constantly trickle charged by Orbo. So after a period of time the capacitor will be recharged and the phone will be functional again. In essence the phone is charging itself." (Free Energy Blog; February 13, 2016)
The company that has figured out how to harness the earth's magnetic field to produce usable power and has been selling the ELFE flashlight (two more customer reports), is now developing a 3 kW generator. In two weeks, they are holding a business meeting for international distributors. (PESN; February 12, 2016)
Illinois company is gearing up to manufacture a 2 kW (115 volts, 17.3 amps) magnet motor that is load-following, portable, 24"x6" tube, weighing 20 pounds, very quiet, with 3-year warranty but expected to last at least 20 years with zero maintenance. Third-party tested. MSRP 2000 USD, beginning March, 2016, through distributors. (PESWiki; February 11, 2016)
The government agent who worked on this technology five decades ago, that is similar to Professor Steven E. Jones' Joule Ringer, thinks it is conceivable that we could eventually scale this solid state technology up to have a device the size and price of an air conditioner providing 20 kw. (PESWiki; February 9, 2016)
Nagendra Singh in Mumbai, India, informs us that they have built five of these and have two running for customers presently, in the 40 kVA range. "Presently it is too [expensive], costing 3200 USD per kva below 30 kva." (PESWiki; February 8, 2016)
The SunCell is described as a solid state "Sun in a Box." A 200 kW module would weigh around 250 pounds, with energy production cost being around 1 cent/kwh, so return on investment could be ten days. They are expected to be available commercially by Q1, 2017. (PESN; January 6, 2015)
"Today I received my Elfe Flashlight and it works. Time will tell if it meets the claims of automatically recharging, when depleted. If it holds, the claims a real breakthrough in FE technologie would have been accomplished." -- German customer (PESWiki; February 6, 2016)
The phone battery indicator stays near full even with heavy usage throughout the day. (The battery is charged by the internal OCube that pulls energy from the wheelwork of nature, solid state). (PESWiki; February 5, 2016)
The capacity of the Proton-3ND (Proton -3 Nano Diffusion) battery is projected to be 44 times the capacity of lithium batteries. Electric vehicles with these batteries would have more power and much more mileage at no extra charge. (PESN; January 4, 2016)
HH2 water fuel cell creates pure hydrogen off a 9-volt battery. This was a big diesel HH2 cell that was tested on a 16-liter Cat engine for CARB testing; yet it ran on very low amps and a low 9 volts. (PESWiki; February 3, 2016)
A former U.S. Government worker describes his effort to bring to public awareness (by highlighting things presently in the public domain) energy and anti-gravity technologies that the government had operational 50 years ago but has kept from the public. (PESN; February 2, 2016)
Imagine an incandescent bulb that is actually more efficient than LEDs! Well, it actually exists (MIT) and it does so by recycling light. (Free Energy Blog; February 2, 2016)
SMBC-Comics.com has posted a fun spoof on our skeptics. (Free Energy Blog; February 1, 2016)
"OK, so a lot of people are asking what's the difference between an Orbo power cell and traditional batteries." Batteries store energy, Orbo generates energy, then trickle charges a lithium ion battery.] (Free Energy Blog; February 1, 2016)
Mr. Keshe is as misleading in the field of free energy as he is regarding me. That has been my experience the years I've been exposedto his work. He takes something and blows it so far out of proportion that it barely resembles the fact from which it was extrapolated into infinity. He demands: "Close PESWiki now." (PESWiki; January 31, 2016)
They have achieved solid state operation using an electromagnetic pump to spray the molten silver between the electrodes for the 1000/second continuous pulsing for continuous power production. (Free Energy Blog; January 29, 2016)

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