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Motivate Your Market Force


Want me to tell you something on how you can motivate your market force in 2005. I will do so today. Tell you ideas that will power your marketing and promotions with force, if only you will appreciate their simplicity and common sense. Tell me.

A critical question: How simple, motivational and forceful are your communications and market

thrust? Is it all creativity, hi-tech and strategy, but no force? How easily digestible and real are your promotional messages?

Simplicity and Common Sense

This is a winning combination in today's marketplace, yet many corporate bodies and professionals discount them. The more complex your marketing, the more forceful, so they think. Not anymore. If you must lead the pack in your business, then keep your product packaging and marketing simple. You must stoop to the level of your consumers and communicate with force. These days, as you communicate and sell, you have to motivate your workforce and your customers. Why? Motivation and simplicity, they are the power, the market forces that will rule business this year. Without them, there is no force in your marketing. Some ideas.

1. Create your own medium

Your marketing costs should not be too heavy. You can keep it low by creating your own medium that is simple and cost effective. Here is what an American company does. It plants corporate messages right on the back of complimentary cards of its employees. The messages are seasonal. It can be on your vision/mission, ethics, quality control, or social responsibility. In not more than 30 words, you tell your story.

2 CEOs : Sweep the floor

CEO's. How do you communicate with your workforce? Do you limit it to managers? What about the staff at the bottom? They have information no one else has. Kenneth Hendricks, CEO of an American company gives this idea: "If you want to know really what is happening in most companies, you talk to the guy who sweeps the floor. Nine times out of 10, he knows more than the President. So I make it a point of knowing what my floor sweepers know even if it means sweeping the floor .

3. Business Mail

Who handles incoming mails for your company? Is it the corporate messenger? He collects all mails, sorts and distributes? Time to stop else you won't know when you sink. Besides, you can miss big business opportunities from a customer complaint or suggestion in a letter. Much depends on how your letters are handled. Handling mails can be a manager's job, no longer a messenger's job. Some CEOs insist on reading other mails besides those marked for their attention, or with their names. Treat all mails as if they are Letters to the Editor . Every magazine or newspaper worth its salt publishes such letters. Some even give financial rewards for the "star" letter of the week to encourage readers to write. CEOs, you can be the Editor of your incoming mails.

4. CEO Marketing

CEOs go out and sell. Do not limit your exposure only to your air conditioned offices. Go out and sell. When you do so, you power your corporate marketing and improve the bottom line. Do nott stay at head office holding endless management and board meetings. If that is your style, then watch out. It will soon reflect in your balance sheet. Next Annual General Meeting, shareholders will call for your head. You must motivate your market force. Take this advice from Jim Roch, CEO, the Boston Beer Company in the USA...."If more CEOs had to go out and sell their products, day in day out, they would pay a lot more attention to what they were making. When you are out there selling, there's no place to hide. It is the acid test".

5. Have an Open Day

Why shield your operations from your customers and other stakeholders. When they look at your business, all they see are corporate head offices, managers, titles, cars, promotions, and maybe your marketing team. And your customers are now wondering who are you? How do you operate? What do you do? What are your pains? Where are you going? They want to see you as you operate, not just bombarded by your marketing communications that maybe all promotions, no reality. Customers want persuasion now, not promotions. And persuasion begins with being real and open.

Educational institutions do that with Open Days. This is the day they throw their gates open for parents and other stakeholders to visit and see how they operate, how they teach, how the students interact with teachers, how they assess the pupils performances, to criticize, offer suggestions and get a feel the rhythm of the school.

You want your customers to measure your business pressure, have an Open Day.

Eric Okeke, corporate storyteller, motivational speaker, business writer and copy writer. He is one of Nigeria's most experienced financial journalist. I recommend that you read this valuable book, "How To Tell A Great Story" that is dedicated to teaching people just like you about the famed R.P.I Principle. Go now to http://www.howtotellagreatstory.com

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In The News:

Tracking the progress of the third party testing we at PES are coordinating along with U-Plug Products LLC, of their 2 kW U-Plug magnet motor that is a 24"x6" portable cylinder weighing 20 pounds, expected to cost 2,000 USD. We want to run it three times longer (21 hours) than what the best batteries available could provide. (PESWiki; February-April 2016)
Pre-launch video announces a new LENR website coming March 1, 2016 at http://LookingForHeat.com The video is very well done as an entertaining piece that hopefully will go viral. (Free Energy Blog; February 21, 2016)
It's not easy to find a qualified testing agency that is also willing to sign off on something that appears to defy our existing understanding of the laws of physics. U-Plug has agreed to allow for a group of us scientists, including at least 3 PhDs to go test their unit and publish our report. (PESN; February 20, 2016)
So that this is quite clear, this is a test on a Regular Torch. NOT the ELFE flashlight. This is to compare them. 2 x NiMH AA 1.2v Battery's in a Regular Torch with a Halogen Bulb. Load is 2.8v and 0.85amps. (PESN; February 17, 2016)
Video explains the scientific principles behind how the ELFE flashlight harnesses endless free energy from the environment (Earth's magnetic field), which works better in some regions than others. It also shows the insides the torch. Uses the word "antennae," as one of the components. (PESN; February 14, 2016)
"The OPhone contains a capacitor that directly powers our phone. During extensive use this capacitor may become discharged, however this capacitor is being constantly trickle charged by Orbo. So after a period of time the capacitor will be recharged and the phone will be functional again. In essence the phone is charging itself." (Free Energy Blog; February 13, 2016)
The company that has figured out how to harness the earth's magnetic field to produce usable power and has been selling the ELFE flashlight (two more customer reports), is now developing a 3 kW generator. In two weeks, they are holding a business meeting for international distributors. (PESN; February 12, 2016)
Illinois company is gearing up to manufacture a 2 kW (115 volts, 17.3 amps) magnet motor that is load-following, portable, 24"x6" tube, weighing 20 pounds, very quiet, with 3-year warranty but expected to last at least 20 years with zero maintenance. Third-party tested. MSRP 2000 USD, beginning March, 2016, through distributors. (PESWiki; February 11, 2016)
The government agent who worked on this technology five decades ago, that is similar to Professor Steven E. Jones' Joule Ringer, thinks it is conceivable that we could eventually scale this solid state technology up to have a device the size and price of an air conditioner providing 20 kw. (PESWiki; February 9, 2016)
Nagendra Singh in Mumbai, India, informs us that they have built five of these and have two running for customers presently, in the 40 kVA range. "Presently it is too [expensive], costing 3200 USD per kva below 30 kva." (PESWiki; February 8, 2016)
The SunCell is described as a solid state "Sun in a Box." A 200 kW module would weigh around 250 pounds, with energy production cost being around 1 cent/kwh, so return on investment could be ten days. They are expected to be available commercially by Q1, 2017. (PESN; January 6, 2015)
"Today I received my Elfe Flashlight and it works. Time will tell if it meets the claims of automatically recharging, when depleted. If it holds, the claims a real breakthrough in FE technologie would have been accomplished." -- German customer (PESWiki; February 6, 2016)
The phone battery indicator stays near full even with heavy usage throughout the day. (The battery is charged by the internal OCube that pulls energy from the wheelwork of nature, solid state). (PESWiki; February 5, 2016)
The capacity of the Proton-3ND (Proton -3 Nano Diffusion) battery is projected to be 44 times the capacity of lithium batteries. Electric vehicles with these batteries would have more power and much more mileage at no extra charge. (PESN; January 4, 2016)
HH2 water fuel cell creates pure hydrogen off a 9-volt battery. This was a big diesel HH2 cell that was tested on a 16-liter Cat engine for CARB testing; yet it ran on very low amps and a low 9 volts. (PESWiki; February 3, 2016)
A former U.S. Government worker describes his effort to bring to public awareness (by highlighting things presently in the public domain) energy and anti-gravity technologies that the government had operational 50 years ago but has kept from the public. (PESN; February 2, 2016)
Imagine an incandescent bulb that is actually more efficient than LEDs! Well, it actually exists (MIT) and it does so by recycling light. (Free Energy Blog; February 2, 2016)
SMBC-Comics.com has posted a fun spoof on our skeptics. (Free Energy Blog; February 1, 2016)
"OK, so a lot of people are asking what's the difference between an Orbo power cell and traditional batteries." Batteries store energy, Orbo generates energy, then trickle charges a lithium ion battery.] (Free Energy Blog; February 1, 2016)
Mr. Keshe is as misleading in the field of free energy as he is regarding me. That has been my experience the years I've been exposedto his work. He takes something and blows it so far out of proportion that it barely resembles the fact from which it was extrapolated into infinity. He demands: "Close PESWiki now." (PESWiki; January 31, 2016)
They have achieved solid state operation using an electromagnetic pump to spray the molten silver between the electrodes for the 1000/second continuous pulsing for continuous power production. (Free Energy Blog; January 29, 2016)

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