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You Must Get Going If You Want To Get Growing

For many of service-based businesses out there, it's not that you don't know you should be marketing or don't want to get better at it. It's just that you don't.

For some, it might be that you don't really know what to do, so you're doing nothing. And that includes not taking any action to learn more and find out what to do. If you were a car, you'd be stuck in PARK.

For some, it's not that you don't know what to do, you just don't. Other things always seem to take precedence. You have to call those prospects back that never returned your call from twelve weeks ago. Maybe you have to re-index your collection of business cards. If you were a car, you'd be stuck in NEUTRAL.

Still for others, you're doing as much as you can to market your services, but you're just not getting the results you'd like to have. It gets frustrating, because each of your ideas cost time and money, but you're not seeing the payoff. If you were a car, you'd be stuck in the MUD!

If you want to get GROWING with your service business, then you must get GOING with your marketing. You need to have a plan and a system in place that will...

...get you unstuck,

...make yourself accountable for getting it done, and

...give you something actionable to follow so that you can be as productive as possible with your non-client time.

Above all, you must GET GOING to GET GROWING!

Here are five identifiable and essential steps for you to get going with your marketing.

1. Begin with Laser Focus. If you haven't established clarity and focus about where you are going with your business, then you might as well be driving around in the dark, blindfolded and without headlights.

Just by spending some time to clarify and write down what you are trying to do with your business, your vision for where you want to take the business, and five to ten specific and measurable goals you'd like to accomplish for the coming months and year -- you'll be ahead of most of the service businesses out there.

Spend some additional time to define a very specific target market you'd like to penetrate and what it is that uniquely differentiates you from other alternatives. The focus on a niche allows you to create greater connection to prospects in the target audience than if you market to everyone.

The half day to a day or so you spend thinking through and actually writing these things down will give you more clarity, focus and motivation to keep you moving forward than you can imagine.

2. Position your business for great success. There are a number of key components that once developed can and should exist throughout your marketing.

Start by developing an attention getting message that focuses on your target clients and the challenges you want to help them overcome. Don't try to get too fancy. What you need is a concise, powerful statement that says who you work with and what problems, issues or challenges you want to help them overcome.

Additional key components:

* Articulate specific results and benefits of your services.
* Compile evidences of success including case studies and testimonials.
* Determine what you can offer to lower your prospects risk of doing business with you.

With all these client-focused elements in hand, you'll position your business for success that others simply don't have.

3. Create better marketing materials. If you've completed steps one and two, then you've done most of the groundwork for your marketing materials. Notice how everything is about your clients and prospects, and not about you or your company.

Whether you work on a web site, special report, tip sheet, newsletter, etc., keep the focus on your clients and prospects and what you can do for them. Most of the material out there just goes on and on about whom you are and what you do. That just does not work. People want to know what's in it for them and how you can help them solve their problems.

Also, try to make it clear what action you want your audience to take - call, email, order, etc. Ever read through someone's material and then you have no clue what you should do next? I see it all the time. Your audience will appreciate it if you guide them a bit as to what action they should take.

4. Get known in your marketplace. This is where a majority of service businesses start. They immediately start joining networking groups and trying to spread the word that they're in business. But look at how much work we just did before now.

I'm not suggesting you need to complete all of steps one, two, and three before you start trying to get visibility for yourself, but just think of how well prepared you will be to make an impression and follow-up if you've spent time on each of these previous steps.

Now you can get actively involved in networking, set up one-on-one meetings with networking contacts to deepen relationships, and start looking for places to share your valuable information through speaking and writing opportunities.

You'll create visibility for yourself so people can start to feel like they know you, like you, trust you and want to do business with you.

5. Deploy marketing initiatives and begin a cycle of continuous improvement. Marketing is not a one time event. There is no end destination where you're finished, sit back and let the marketing start working for you.

You must continuously monitor what's working and what's not working. Test your messages, offers, target lists, etc. Think about what it could mean to your business if you could increase the effectiveness of one of your marketing tools by 2, 5, 10, or 20 times the response. That's the power of testing.

Consider scheduling regular time and begin working through these essential steps as best you can. I guarantee you won't be stuck in park, stuck in neutral, or stuck in the mud for long. Remember, you must get going to get growing and I just gave you a five step plan to do it.

(c) - Kevin Dervin, KPD Marketing

About the Author:

Kevin Dervin is focused on helping small businesses that are ready to grow, but struggle with how to consistently attract more clients. Visit http://www.proven-small-business-mar keting-solutions.com for more great marketing information you can put to use in growing your business today.

Find Kevin's Kansas City based KPD Marketing practice at http://www.ABCDgrowth.com and subscribe to his free ezine called ABCD Grow.

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In The News:

Tracking the progress of the third party testing we at PES are coordinating along with U-Plug Products LLC, of their 2 kW U-Plug magnet motor that is a 24"x6" portable cylinder weighing 20 pounds, expected to cost 2,000 USD. We want to run it three times longer (21 hours) than what the best batteries available could provide. (PESWiki; February-April 2016)
Pre-launch video announces a new LENR website coming March 1, 2016 at http://LookingForHeat.com The video is very well done as an entertaining piece that hopefully will go viral. (Free Energy Blog; February 21, 2016)
It's not easy to find a qualified testing agency that is also willing to sign off on something that appears to defy our existing understanding of the laws of physics. U-Plug has agreed to allow for a group of us scientists, including at least 3 PhDs to go test their unit and publish our report. (PESN; February 20, 2016)
So that this is quite clear, this is a test on a Regular Torch. NOT the ELFE flashlight. This is to compare them. 2 x NiMH AA 1.2v Battery's in a Regular Torch with a Halogen Bulb. Load is 2.8v and 0.85amps. (PESN; February 17, 2016)
Video explains the scientific principles behind how the ELFE flashlight harnesses endless free energy from the environment (Earth's magnetic field), which works better in some regions than others. It also shows the insides the torch. Uses the word "antennae," as one of the components. (PESN; February 14, 2016)
"The OPhone contains a capacitor that directly powers our phone. During extensive use this capacitor may become discharged, however this capacitor is being constantly trickle charged by Orbo. So after a period of time the capacitor will be recharged and the phone will be functional again. In essence the phone is charging itself." (Free Energy Blog; February 13, 2016)
The company that has figured out how to harness the earth's magnetic field to produce usable power and has been selling the ELFE flashlight (two more customer reports), is now developing a 3 kW generator. In two weeks, they are holding a business meeting for international distributors. (PESN; February 12, 2016)
Illinois company is gearing up to manufacture a 2 kW (115 volts, 17.3 amps) magnet motor that is load-following, portable, 24"x6" tube, weighing 20 pounds, very quiet, with 3-year warranty but expected to last at least 20 years with zero maintenance. Third-party tested. MSRP 2000 USD, beginning March, 2016, through distributors. (PESWiki; February 11, 2016)
The government agent who worked on this technology five decades ago, that is similar to Professor Steven E. Jones' Joule Ringer, thinks it is conceivable that we could eventually scale this solid state technology up to have a device the size and price of an air conditioner providing 20 kw. (PESWiki; February 9, 2016)
Nagendra Singh in Mumbai, India, informs us that they have built five of these and have two running for customers presently, in the 40 kVA range. "Presently it is too [expensive], costing 3200 USD per kva below 30 kva." (PESWiki; February 8, 2016)
The SunCell is described as a solid state "Sun in a Box." A 200 kW module would weigh around 250 pounds, with energy production cost being around 1 cent/kwh, so return on investment could be ten days. They are expected to be available commercially by Q1, 2017. (PESN; January 6, 2015)
"Today I received my Elfe Flashlight and it works. Time will tell if it meets the claims of automatically recharging, when depleted. If it holds, the claims a real breakthrough in FE technologie would have been accomplished." -- German customer (PESWiki; February 6, 2016)
The phone battery indicator stays near full even with heavy usage throughout the day. (The battery is charged by the internal OCube that pulls energy from the wheelwork of nature, solid state). (PESWiki; February 5, 2016)
The capacity of the Proton-3ND (Proton -3 Nano Diffusion) battery is projected to be 44 times the capacity of lithium batteries. Electric vehicles with these batteries would have more power and much more mileage at no extra charge. (PESN; January 4, 2016)
HH2 water fuel cell creates pure hydrogen off a 9-volt battery. This was a big diesel HH2 cell that was tested on a 16-liter Cat engine for CARB testing; yet it ran on very low amps and a low 9 volts. (PESWiki; February 3, 2016)
A former U.S. Government worker describes his effort to bring to public awareness (by highlighting things presently in the public domain) energy and anti-gravity technologies that the government had operational 50 years ago but has kept from the public. (PESN; February 2, 2016)
Imagine an incandescent bulb that is actually more efficient than LEDs! Well, it actually exists (MIT) and it does so by recycling light. (Free Energy Blog; February 2, 2016)
SMBC-Comics.com has posted a fun spoof on our skeptics. (Free Energy Blog; February 1, 2016)
"OK, so a lot of people are asking what's the difference between an Orbo power cell and traditional batteries." Batteries store energy, Orbo generates energy, then trickle charges a lithium ion battery.] (Free Energy Blog; February 1, 2016)
Mr. Keshe is as misleading in the field of free energy as he is regarding me. That has been my experience the years I've been exposedto his work. He takes something and blows it so far out of proportion that it barely resembles the fact from which it was extrapolated into infinity. He demands: "Close PESWiki now." (PESWiki; January 31, 2016)
They have achieved solid state operation using an electromagnetic pump to spray the molten silver between the electrodes for the 1000/second continuous pulsing for continuous power production. (Free Energy Blog; January 29, 2016)

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